Wednesday, September 5, 2018

What Do French Trade Advisors Do?


Based in New York City, Julien Legeard has served as president of construction consulting firm The Prestige Group since 2014. A native of France, Julien Legeard is a member of Conseillers du Commerce Exterieur (CCE), which named him a French Trade Advisor in 2012.

Through the recommendation of the Secretary of State for Foreign Trade, CCE appoints French businessmen living in France and across the globe as foreign trade advisors in an effort to support the country’s trade policy. Individuals typically serve as trade advisors for three years, after which they can renew. There are more than 4,000 businessmen serving as advisors in 140 nations around the world.

French Trade Advisors work on a volunteer basis, coordinating with private and public organizations alike to support the growth of French businesses. All advisors seek to carry out four primary missions. 

First, they serve as consultants to public authorities, delivering their knowledge and advice on global trade matters. Second, they provide direct support to businesses looking to expand internationally, which involves inviting organizations to CCE events and helping businesses acquire funding. Third, CCEs work alongside students to provide them the training they need to pursue international careers in trade. Lastly, they highlight the positives about France to encourage their business network to invest in the nation’s trade activities.